Scores of designers of
women's boots don't always appear to design boots for their customers. I see that the simple graceful lines of the Christian Louboutin boot make it sell out immediately. The only manner to elucidate why the archaic looking short typical Frye boot can be hard to obtain in several women's sizes is because of its tangential look that greatly appeals to most women. You can always notice it's not the flamboyant boot styles that sell out to the masses. You can get those in all sizes at any online boot merchant. It is the simple styles that vanish so rapidly. So why do boot manufacturers persist to give the public so many designs covered in belts, fringe, little pieces of fur, buckles, or odd toes? Why detract from a perfectly nice boot by killing the design? Do they actually sell? Well I think I learned the truth in a round about way.
I used to work for a skate-clothing manufacturer. And while we didn't craft boots, the experience made me realize the factors of why some products sell out and many do not.
One basis I feel this occurs is because of ego. Many designers have this trait and designers of boots, shoes and clothing aren't any different. Especially in the pricey high-end women's boots. Boot designers akin to most artistic artists merely desire to do what they desire to do without any regard to the business side of things. It's about their design and being fabulous. It's about topping themselves season after season. It is not concerning what the public likes unless the designer no longer has a job for not being aware of what the public desires.
It is an old argument between business people and artists. For a fine example of what often occurs when business and art collide, look at Christian Audigier. He mainly designed fabulous apparel, shoes and accessories for his friends and audiences. Every 6 months he would try to beat his prior line with something more crazy and out there. Then when his company would nail a design the public fell in love with, he would stop manufacturing it because he got bored making it.
So although ego is one main cause in some situations, the rest is due to merchandising, and retail store buying. The common thought for boot and shoe manufacturers is to put as many styles out on the market as they can. Manufacturers want to have many looks in order to put a higher quantity in the stores. They are just designing as many things as they can to see what sticks. But eventually the store buyers will what they think their customers will buy and they supply those designs. The funny thing is no one truly knows what will end up selling. Buyers think they understand but typically they guess. So if the retail buyers guess incorrect, those styles sit on the shelves. Thus many out of favor women's boots are still available or in a little while going for a reduced price.
As a result we are able to deduce that while ego may have a minor piece in the rationale why some unadorned
women's boots aren't available on the market, some of the reason is due to marketing, and branding efforts of boot manufacturers as well as the buying efforts on the part of retail outlet buyers.
